Website dentsu international
The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.
- Addressable Trading Executive
- Supports in the delivery of Programmatic, Social or Search campaigns.
- Applies daily campaign pacing adjustments to deliver campaign budgets and performance.
- Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
- The trader can select the right KPI’s and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns.
- Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness.
- Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations.
- Works closely with Account Managers to set up campaigns across various platforms.
- Manages the time management flow, from delivery of creative assets to setup the campaigns on time.