Commercial Sales Leader Analytics Vacancy Available In NielsenIQ, Jobs In European Union

Full Time

Website NielsenIQ

Information Services

Job Purpose:

The SMB Commercial Leader AAC WE will report into the Commercial Director A&M/RTM WE and is a Western European role developing the GTM proposition to drive growth of our AAC business within the Small, Medium Business client segment for WE.

This is a key role that will initially understand the needs of our SMB clients, define the right products that will meet this important client group, generate material & pricing to position our capabilities and educate our SMB and AAC teams to maximize the growth opportunities

Key Accountabilities:

  • To overachieve the SMB OP for WE
  • To understand the analytic needs of our SMB clients in WE
  • To develop an overall SMB analytics strategy and develop GTM plans
  • To work with Product & Delivery to develop solutions & pricing to meet SMB client needs
  • To package the NIQ offer into a clear coherent story and GTM commercial content (pitch decks)
  • To share the story and positioning of our Analytics offer with the SMB and AAC Commercial teams through direct education
  • To develop and implement targeted marketing campaigns that can be lifted and shifted into each market
  • To utilise Moneymap to share SMB priority clients for each market that we should target with our analytics offer
  • To develop an SMB analytics community to share successes and best practice across the SMB and AAC teams
  • To share development ideas with product leadership to improve our offer in the future

A little about you

You are a high-performing commercial manager that has an interest and understanding of the SMB sector whether working for or alongside these important clients. You are a pro-active, autonomous, commercially focused individual that works at pace to understand and implement solutions that will grow our business with the SMB sector. You are used to working in a matrix organization influencing teams to deliver against the business strategy and objectives.


  • Bachelor’s Degree, studied Marketing, Business or something similar at University
  • Have 3+ years of experience working in a commercial role
  • Have worked for or with SMB clients
  • Experience /understanding of the NIQ Analytics offer
  • Strong commercial GTM building skills
  • Ability to translate complex analytics into simple client communication
  • Strong influencing skills
  • Commercial experience in price and product positioning

Apply Here